Master Changan Motors has just unveiled its most ambitious venture yet, a new lineup of electric vehicles (EVs) under the brand Deepal. This milestone marks a significant leap for Pakistan’s growing EV market, spearheaded by a powerful collaboration between three giants in electric mobility—Huawei, Changan, and CATL, the world’s leading EV battery manufacturer.
In an industry-shaping announcement, the CEO of Master Changan Motors, Danial Malik, introduced Deepal’s S07 SUV and L07 Sedan through an innovative launch video that highlighted the advanced EV technology behind these models. Both vehicles are poised to bring cutting-edge features, affordability, and sustainability to Pakistani consumers, reflecting Changan’s forward-thinking approach to the automotive sector.
The Deepal S07 SUV and L07 Sedan: A New Era of Electric Vehicles
The Deepal series represents Master Changan’s bold step into the fully electric vehicle market, a venture that is not only timely but necessary as the global and local demand for sustainable mobility rises. The launch of Deepal S07 SUV and L07 Sedan exemplifies this commitment.
The Deepal S07 SUV
Priced at Rs 14.99 million, the Deepal S07 is an all-electric SUV with a range of 485 km per charge. This substantial range is perfect for long-distance drives across the country, such as from Islamabad to Lahore on a single charge. The SUV caters to families and individuals who seek the power and space of an SUV while still benefiting from the environmental and financial advantages of an EV.
The Deepal L07 Sedan
For those who prefer a sleek, more compact design, the Deepal L07 Sedan offers an attractive alternative. With a price tag of Rs 13.99 million, this vehicle boasts an impressive range of 540 km on a single charge. Its aerodynamic design combined with Changan’s EV expertise makes it an ideal choice for daily commutes as well as longer road trips.
Special Launch Offer: Convenience and Innovation
Master Changan is keen to ensure that customers have a smooth transition into the EV world. To make the switch easier, both the S07 SUV and the L07 Sedan come with a complimentary 7 kW AC fast charger. This fast-charging solution provides a major convenience for customers, as it enables them to charge their vehicles just once a week under typical driving conditions.
This offer demonstrates Changan’s understanding of Pakistan’s current EV infrastructure and its commitment to addressing range anxiety, one of the key concerns for new EV buyers. The vehicles’ impressive ranges also mean drivers won’t need to worry about frequent recharging, further easing the adoption of electric cars in the country.
A Collaborative Triumph: Huawei, Changan, and CATL
What sets Deepal apart from other EVs in the market is the powerful collaboration between three leading companies in their respective fields: Huawei, Changan, and CATL. Each partner brings its own set of strengths, creating a synergy that results in superior electric vehicles.
- Huawei, the global telecommunications and technology leader, provides the digital and smart systems for Deepal, ensuring seamless integration with modern tech features that drivers expect in 2024.
- Changan, as one of the top automotive manufacturers, handles the production and design, making sure that each vehicle is durable, aesthetically pleasing, and built for performance.
- CATL is the world’s leading EV battery manufacturer and the core supplier of Deepal’s batteries. CATL’s state-of-the-art battery technology is what gives the Deepal S07 and L07 their remarkable range and efficiency.
Together, these companies have created EVs that not only reduce emissions but also offer the driving performance and technological advancements that modern consumers expect. This partnership is a testament to how the automotive industry is evolving to meet the demands of a greener, more connected world.
Changan’s “Vast Ocean Plan” and Pakistan’s Role in Global EV Adoption
Danial Malik emphasized in his launch address that Pakistan plays a crucial role in Changan’s global strategy, known as the “Vast Ocean Plan”. This strategy reflects Changan’s ambition to expand its EV presence across the world, with Pakistan positioned as a key market for growth. By launching Deepal in Pakistan, Master Changan aims to make electric mobility accessible to the masses, setting the stage for wider EV adoption across the country.
Changan’s commitment to a more sustainable Pakistan is clear. The company’s local operations, including its assembly plant, now rely on 80% renewable energy, further underscoring its eco-conscious ethos. In fact, Master Changan is the first automotive company in Pakistan to export its locally assembled Oshan X7 SUV, marking a historic achievement in the country’s automotive history.
A Trusted Legacy: Master Group and Changan in Pakistan
Master Changan Motors is a joint venture between Master Group and Changan International, established in 2018. Since then, the company has revolutionized the local automotive market with popular models like Karvaan, Sherpa, Alsvin, and the widely successful Oshan X7.
Master Changan’s success can be attributed to its strategy of offering high-quality vehicles at competitive price points, something that has won the hearts of Pakistani consumers. Their latest Deepal lineup aims to continue this tradition by making electric vehicles more accessible to a wider audience, without compromising on quality or performance.
In addition to automotive ventures, Master Group has been a key player in Pakistan’s industrial landscape for over six decades. Founded in 1963, the group’s contributions include the well-known Master Moltyfoam brand, as well as Foton and Fuso trucks, and Yutong intercity luxury buses. The group’s automotive manufacturing experience dates back to 1988, when it established Procon Engineering, now the largest car parts manufacturer in Pakistan.
The Future of Mobility in Pakistan
As Master Changan rolls out the Deepal S07 SUV and L07 Sedan across 18 dealerships in 12 cities, the future of Pakistan’s automotive landscape looks brighter than ever. These vehicles represent more than just a new product line—they signify a shift towards sustainable, smart mobility in a country that is rapidly embracing change.
For customers, this launch offers a chance to experience the future of electric mobility firsthand, as Danial Malik invites all to visit the Changan dealerships to explore and experience these vehicles.
With Deepal, Master Changan is not only delivering cutting-edge electric vehicles but also a vision for a more sustainable Pakistan—one where EVs are the norm, and greener roads are the future.
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